Cool Mind— UX Case study
CoolMind is to users find the app intuitive, engaging & inviting for meditation, With formal guidance and simplified categories, users' satisfaction will increase remarkably. The app will encourage loyalty thus promoting healthy mindfulness habits for stressed employees and other people who stress more in their daily life problems.
Everyone can engage people like you, me to create a mindfulness habit for free by guiding them to their desired meditations, with a personalized feel.
I decided to UCD (user-centered design) process to make sure that my design decisions focusing on empathizing and define the stage of the design thinking framework.
With a group of diverse individuals, we began to brainstorm the issues we see with similar competitors and potential solutions. We focused on “ Who’s the primary target and what are the user segments? ” and
How might the app create a deeper connection with its users?
Provided a guided introduction to personalize the app
Creating a community aspect for engagement
Simplifying content structure for guidance
I have interviewed 3 users on the proposed minimum viable product.
Identifying Pain points
I reviewed the personas and noted down each user’s pain point onto a whiteboard. Then grouped the pain points into similar categories.
Then I prioritized each pain point based on its importance to the user as well as its importance to the meditation app. My assumptions of the importance to users were based on conversations with the users.
I have explored different contexts in which a user would use Cool Mind App and understand their motivation and desired outcome.
I created the following job stories based on interviews with users of Cool Mind:
I want to be able to find meditations for bedtime so that I get a restful night's sleep every night I meditate.
I want a cool meditation app to point me in the direction of where I need to go so I stay focused as I have a tendency towards boredom.
I want to easily find meditations for my mood so that I don’t lose my patience and commit to the process.
I want to have an app that has programs relevant to me and my lifestyle so that I can get the most value from my meditation.
I want an app that intuitively knows what I want so that I don’t have to unnecessarily think about what to select next.
I want an app where I can see my progress so that I know that I’m moving forward with my mediatation goals in a positive direction.
I have used “Usability-hub” tool for the usability test and direct calls using “Zoom” and “Goto Meeting” with new customers. I have gathered the data from Usability-hub and identified the pain points of the users.
Questions asked in the interviews
- Can you guide the first-time users through the Cool Mind app?
- How can you simplify the meditation categories like adults, children's and elders?
- Would you like to get notified before my bedtime?
- How Can you add Programs in the cool world app that are depth knowledge of meditation for a new beginner to master level learner?
Customer value proposition model
I came up with several potential solutions to each of the pain points and made some rough Lo-Fi sketches.
I did some preliminary validation using the user-flow map and did some Lo-Fi iteration model sketches with the internal team and used the feedback to refine my sketches and narrow down my solutions for the Hi-Fi mockups.
Prototyping and Validation
I have started creating Hi-Fi mockups of my proposed solutions and used Adobe XD to create a clickable prototype. I tested the prototype with 5 new individuals. Insights from the validation test led me to re-iterate on two things. Below are the Hi-Fi mockups of my final solutions including the results of the user testing before and after implementing my design solutions.
After several discussions, I and my team took the final call added some UX recommendations to the app.
1. Using images to engage users and simplify categories.
2. Using the tutorial demo for a one-time introduction for eliminating irrelevant information.
3. Adding a social element to the app.
4. Providing online dedicated videos e-courses to minimize the cost and time and maximize the outreach to all types of workplaces, schools, other needful people (promoted through social media channels).
We believe that the user will land on the homepage and choose their individual interest what they feel at the time of opening the app (depending upon the mood, situation(stressful, angry..etc) can launch any activity available in the app.